Since the advent of agile development and the rise of data-driven insights, "customer obsession" went from grabbing headlines, to a nice-to-have, and now it's mission-critical.
Customer service begins and ends with the way your employees treat browsers and buyers. Make sure everyone in your company has a toolkit and playbook to make a terrific impression.
It's vital for every business owner, leader and entrepreneur to understand the intricacies of how customer perception and experience can impact a business's success or failure.
Now is a good time for business leaders to remind themselves that a simple shift in mentality can mean the difference between slipping further into difficulty or rising to new heights.
Uncovering why you want to start a business or what kind of business you want to start can be as easy as finding something you enjoy and not wanting that to end.
Some industries have higher stakes than others. As someone who deals with the pressure of such a high stakes business - in addition to all of the other elements that go into running a successful operation - Nahuel Hilal, owner of Iris Tattoo, has plenty of insights to share.
From a customer's first interaction on the website, to the class itself, owner and founder, Lindsey Kaalberg, put extreme thought and care into building a memorable experience.
In order to ensure citizens get the help they need, the government needs to follow the example of business and start putting their customer experience first.