Demographics

News and Articles About Demographics

Advertising's Next Frontier: Retroactive Product Placement
Advertising

Advertising's Next Frontier: Retroactive Product Placement

Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
Laura Entis
Demographics Alone Are Not Enough to Position a Brand
Marketing

Demographics Alone Are Not Enough to Position a Brand

Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
Jim Joseph
The Better You Know Your Customer, the Better You Can Position Your Brand
Branding

The Better You Know Your Customer, the Better You Can Position Your Brand

Collect as much information as you can on your target market so you can create a rich statement and experience.
Jim Joseph
8 Ways to Make Your Marketing Message Stand Out
Marketing

8 Ways to Make Your Marketing Message Stand Out

Your customers are exposed to thousands of marketing messages every day. Here's how you can get yours the attention it deserves.
Al Lautenslager
Google Is Actually More Diverse Than You Think
Workplace Diversity

Google Is Actually More Diverse Than You Think

Sixty-one percent of the company's employees are white, compared to 66 percent of the of the overall U.S. labor force.
Laura Entis
'Me-Commerce' Is Here to Stay. Here's How to Capitalize On It. (Infographic)
Infographics

'Me-Commerce' Is Here to Stay. Here's How to Capitalize On It. (Infographic)

As the marketing onslaught proliferates, consumers -- more than anything -- want to feel like individuals.
Geoff Weiss
How 'Raising the Roof' Heightened This Restaurant's Brand
Live Your Brand

How 'Raising the Roof' Heightened This Restaurant's Brand

The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.
Melanie Spring
New Study Details Who Is Using Social Media and When
Technology

New Study Details Who Is Using Social Media and When

These demographic statistics on Twitter, Facebook, LinkedIn and other sites can help you kick up your marketing a notch or two this year.
Nina Zipkin
Analytics Platform Focuses on the Only Stat That Matters: Revenue
Marketing

Analytics Platform Focuses on the Only Stat That Matters: Revenue

Mixpanel offers a Revenue Analytics tool that allows businesses to measure a customer's "lifetime value."
U.S. Entrepreneurship Climbs to Highest Level in More Than a Decade (Infographic)
Starting a Business

U.S. Entrepreneurship Climbs to Highest Level in More Than a Decade (Infographic)

More than one in 10 Americans were developing their own business in 2012, according to the U.S. Global Entrepreneurship Monitor released today. Here's a look at the demographics of the community.
Catherine Clifford
Why Americans Love Small Business
Entrepreneurs

Why Americans Love Small Business

The latest studies show consumers are willing to pay more to buy from a small business than a big one. Here's a look at five reasons why Americans are rooting for entrepreneurs.
Scott Shane
Entrepreneurship Is a Midlife Game (Opinion)
Entrepreneurs

Entrepreneurship Is a Midlife Game (Opinion)

Contrary to popular opinion and the media's fascination with young entrepreneurs, baby boomers are more likely to run their own businesses than 20-somethings.
Scott Shane
How to Redefine Your Business in a New Market
Growth Strategies

How to Redefine Your Business in a New Market

Three ways entrepreneurs have refocused their companies for success by targeting a different audience -- and you can, too.
Jane Porter
Hacking the U.S. Census for Market Research
Marketing

Hacking the U.S. Census for Market Research

The every-decade survey can offer insights on demographics and competition for determining potential markets.
Gwen Moran