News and Articles About Demographics
Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
Collect as much information as you can on your target market so you can create a rich statement and experience.
Your customers are exposed to thousands of marketing messages every day. Here's how you can get yours the attention it deserves.
Sixty-one percent of the company's employees are white, compared to 66 percent of the of the overall U.S. labor force.
As the marketing onslaught proliferates, consumers -- more than anything -- want to feel like individuals.
The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.
These demographic statistics on Twitter, Facebook, LinkedIn and other sites can help you kick up your marketing a notch or two this year.
Mixpanel offers a Revenue Analytics tool that allows businesses to measure a customer's "lifetime value."
More than one in 10 Americans were developing their own business in 2012, according to the U.S. Global Entrepreneurship Monitor released today. Here's a look at the demographics of the community.
The latest studies show consumers are willing to pay more to buy from a small business than a big one. Here's a look at five reasons why Americans are rooting for entrepreneurs.
Contrary to popular opinion and the media's fascination with young entrepreneurs, baby boomers are more likely to run their own businesses than 20-somethings.
Three ways entrepreneurs have refocused their companies for success by targeting a different audience -- and you can, too.
The every-decade survey can offer insights on demographics and competition for determining potential markets.