Demographics
BY Scott Shane
The latest studies show consumers are willing to pay more to buy from a small business than a big one. Here's a look at five reasons why Americans are rooting for entrepreneurs. Entrepreneurship Is a Midlife Game (Opinion)
BY Scott Shane
Contrary to popular opinion and the media's fascination with young entrepreneurs, baby boomers are more likely to run their own businesses than 20-somethings. How to Redefine Your Business in a New Market
BY Jane Porter
Three ways entrepreneurs have refocused their companies for success by targeting a different audience -- and you can, too. 
