Demographics

News and Articles About Demographics

Effective Marketers Sell to Customers on Both the Product and the Brand
Branding

Effective Marketers Sell to Customers on Both the Product and the Brand

Each perspective fills a different need for your market.
Jim Joseph
Why Entrepreneurs Must Research Market Size
Market Research

Why Entrepreneurs Must Research Market Size

Reasonably and thoughtfully estimating an idea's potential market size is a key step to successfully bringing an idea to market.
Louis Foreman
Who Exactly Are Uber's Drivers?
Uber

Who Exactly Are Uber's Drivers?

As the ridesharing technology megalith continues to add billions to its coffers, here's a breakdown on Uber's drivers and what motivates them to work for the service.
Catherine Clifford
Do Brands Need to 'Speak American'?
Marketing

Do Brands Need to 'Speak American'?

Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.
Jason Falls
Apologizing Is Not Great Customer Service, Only Fixing the Problem Is
Customer Service

Apologizing Is Not Great Customer Service, Only Fixing the Problem Is

Research shows people grow impatient repeatedly hearing "I'm sorry'' while waiting for a solution. Actions really do speak louder than words.
Jason Maynard
Advertising's Next Frontier: Retroactive Product Placement
Advertising

Advertising's Next Frontier: Retroactive Product Placement

Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
Laura Entis
Demographics Alone Are Not Enough to Position a Brand
Marketing

Demographics Alone Are Not Enough to Position a Brand

Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
Jim Joseph
The Better You Know Your Customer, the Better You Can Position Your Brand
Branding

The Better You Know Your Customer, the Better You Can Position Your Brand

Collect as much information as you can on your target market so you can create a rich statement and experience.
Jim Joseph
8 Ways to Make Your Marketing Message Stand Out
Marketing

8 Ways to Make Your Marketing Message Stand Out

Your customers are exposed to thousands of marketing messages every day. Here's how you can get yours the attention it deserves.
Al Lautenslager
Google Is Actually More Diverse Than You Think
Workplace Diversity

Google Is Actually More Diverse Than You Think

Sixty-one percent of the company's employees are white, compared to 66 percent of the of the overall U.S. labor force.
Laura Entis
'Me-Commerce' Is Here to Stay. Here's How to Capitalize On It. (Infographic)
Infographics

'Me-Commerce' Is Here to Stay. Here's How to Capitalize On It. (Infographic)

As the marketing onslaught proliferates, consumers -- more than anything -- want to feel like individuals.
Geoff Weiss
How 'Raising the Roof' Heightened This Restaurant's Brand
Live Your Brand

How 'Raising the Roof' Heightened This Restaurant's Brand

The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.
Melanie Spring
New Study Details Who Is Using Social Media and When
Technology

New Study Details Who Is Using Social Media and When

These demographic statistics on Twitter, Facebook, LinkedIn and other sites can help you kick up your marketing a notch or two this year.
Nina Zipkin
Analytics Platform Focuses on the Only Stat That Matters: Revenue
Marketing

Analytics Platform Focuses on the Only Stat That Matters: Revenue

Mixpanel offers a Revenue Analytics tool that allows businesses to measure a customer's "lifetime value."