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Your New Enterprise Sales Strategy: Forget Managers, Focus on Users

Your New Enterprise Sales Strategy: Forget Managers, Focus on Users

Meetings with big decision-makers can be hard to come by, so get your software in the hands of employees and hope they spread the word.
6 Reasons User-Friendly Technology Can Rock Your Business

6 Reasons User-Friendly Technology Can Rock Your Business

Many employees want to do their jobs using the same easy-to-use software and apps they enjoy using at home. See how this could work.
Startup Aims to Meet Tech Challenges of Dining Industry

Startup Aims to Meet Tech Challenges of Dining Industry

Red Book Connect's solutions for the four biggest issues restaurants face are already embraced by large numbers of businesses.
Enterprise Apps Are Less Glitter but More Gold for Developers

Enterprise Apps Are Less Glitter but More Gold for Developers

There is a lottery ticket allure to creating the next Snapchat but business has a growing need for work-a-day apps that boost efficiency.
6 Ways Startups Can Play Nice With Corporations

6 Ways Startups Can Play Nice With Corporations

Entrepreneurs who properly leverage the resources of a corporation for their benefit will be at a significant advantage.
This Startup Landed Groupon as Its First Customer. Here's How.

This Startup Landed Groupon as Its First Customer. Here's How.

The CEO of Yesware shares 8 secrets to landing that first big client.
Customers Are Still Slow to Adopt Innovative New Tech. Why the Lag?

Customers Are Still Slow to Adopt Innovative New Tech. Why the Lag?

Business buyers are even more cautious in purchasing novel devices than consumers, who are often offered trial products and have less at risk.
Want the Big Bucks From Big Businesses? Don't Make These Mistakes.

Want the Big Bucks From Big Businesses? Don't Make These Mistakes.

Your company should adopt different tactics to acquire large clients than for individual customers.
How to Prove Clean Tech is Marketable

How to Prove Clean Tech is Marketable

"Clean tech" may not be the easiest sell. But startups in the sustainable technology sector offer the next wave of discoveries with potential for big returns.
How 2014 Will Be The Year To Monetize Big Data

How 2014 Will Be The Year To Monetize Big Data

Big data will soon go from a technology investment to a marketing one. Use it as a tool to boost revenue.
How to Fix Your Website If You Violate Google's Quality Guidelines

How to Fix Your Website If You Violate Google's Quality Guidelines

Step-by-step instructions to get your site back in the search giant's good graces.
How to Advertise Your YouTube Videos

How to Advertise Your YouTube Videos

If you're serious about getting your videos seen, it might be time to investigate pay-per-click advertising. It'll cost you, but you'll see results.
Forget '.com': GoDaddy Offers 14 New Website Domain Extensions

Forget '.com': GoDaddy Offers 14 New Website Domain Extensions

Starting today, pre-register for websites with endings that include “.plumbing,” “.photography” and “.guru.”
Tech Giants Form Group to Pressure U.S. Over Surveillance

Tech Giants Form Group to Pressure U.S. Over Surveillance

Amid NSA snooping, the biggest American Internet companies are taking a list of demands to Washington.
5 Gadgets to Make Your Home a 'Smarter' Place

5 Gadgets to Make Your Home a 'Smarter' Place

Your home Wi-Fi network can be used to keep your home safe, keep your plants alive and even keep up with what's in your fridge.
3 Ways to Validate Your App Idea and Launch Quickly

3 Ways to Validate Your App Idea and Launch Quickly

Coming up with an app idea is just the beginning. Here is how to determine if it has potential and get it to market quickly.
Why Every Employee Needs to Be Part of Your Tech Team

Why Every Employee Needs to Be Part of Your Tech Team

Your tech team can't work in a silo now that employees are bringing all kinds of gadgets to work with them. Everyone on your team needs to play their part.
6 Tools Your Business Should Invest in for 2014

6 Tools Your Business Should Invest in for 2014

Software and platforms make it cheap and easy for your business to address everything from marketing, to brand management to human resources.
Overwhelmed by Applicants, a Restaurant Turns to a Niche Job Site

Overwhelmed by Applicants, a Restaurant Turns to a Niche Job Site

After a mediocre experience with Craiglist, a French-Californian restaurant posts an ad on PoachedJobs (a job site for food and beverage industries) and achieves stellar results.
An Online Marketplace Brings Made-to-Order Goods to the Internet

An Online Marketplace Brings Made-to-Order Goods to the Internet

On CustomMade.com, buyers post a photo or a description of what they want and craftspeople bid on the project.

How to Ensure Your Technology is Secure, Stable and Scalable

Focus on the security, stability, scalability and sustainability of your digital infrastructure to keep your business ahead of the competition.
Tracking Customers Beyond Google Analytics

Tracking Customers Beyond Google Analytics

A marketing shop gleans powerful insights on visitors to clients' sites, filling in the details where Google Analytics leaves off.
The Single Most Important Website Metric

The Single Most Important Website Metric

What's the most important website metric for my business?

The Next Generation of Temp Agencies

Low-cost, online-based companies like TaskRabbit and Fancy Hands reimagine short-term help.
Startup Fills Unused Office Areas With Like-Minded Tenants

Startup Fills Unused Office Areas With Like-Minded Tenants

PivotDesk wants to play matchmaker for office space, helping fledgling companies find the right digs by connecting them with other businesses that are locked into long-term leases and have floor space to spare.

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