Enterprise Tech

News and Articles About Enterprise Tech

Master the Art of the Cluster Sell and Dominate Your Industry
Big Data

Master the Art of the Cluster Sell and Dominate Your Industry

A software company CEO describes a strategy to capture many clients across a business sector.
Ben Zifkin
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6 Key Questions You Need to Answer Before Pitching an Enterprise Client
Enterprise Tech

6 Key Questions You Need to Answer Before Pitching an Enterprise Client

The payoff for landing a large company as a customer is huge, but a lack of preparation can seriously jeopardize future opportunities.
Allison Engel
Your New Enterprise Sales Strategy: Forget Managers, Focus on Users
Sales

Your New Enterprise Sales Strategy: Forget Managers, Focus on Users

Meetings with big decision-makers can be hard to come by, so get your software in the hands of employees and hope they spread the word.
Sarah Austin
6 Reasons User-Friendly Technology Can Rock Your Business
Productivity

6 Reasons User-Friendly Technology Can Rock Your Business

Many employees want to do their jobs using the same easy-to-use software and apps they enjoy using at home. See how this could work.
 Alex Marshall
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Startup Aims to Meet Tech Challenges of Dining Industry
Food Businesses

Startup Aims to Meet Tech Challenges of Dining Industry

Red Book Connect's solutions for the four biggest issues restaurants face are already embraced by large numbers of businesses.
Adam Toren
Enterprise Apps Are Less Glitter but More Gold for Developers
BYOD

Enterprise Apps Are Less Glitter but More Gold for Developers

There is a lottery ticket allure to creating the next Snapchat but business has a growing need for work-a-day apps that boost efficiency.
Andrew Levy
6 Ways Startups Can Play Nice With Corporations
Startup Advice

6 Ways Startups Can Play Nice With Corporations

Entrepreneurs who properly leverage the resources of a corporation for their benefit will be at a significant advantage.
Yoram Yaacovi
This Startup Landed Groupon as Its First Customer. Here's How.
Enterprise Tech

This Startup Landed Groupon as Its First Customer. Here's How.

The CEO of Yesware shares 8 secrets to landing that first big client.
Minda Zetlin
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Customers Are Still Slow to Adopt Innovative New Tech. Why the Lag?
Office Tech

Customers Are Still Slow to Adopt Innovative New Tech. Why the Lag?

Business buyers are even more cautious in purchasing novel devices than consumers, who are often offered trial products and have less at risk.
Geoffrey Moore
Want the Big Bucks From Big Businesses? Don't Make These Mistakes.
Finding Customers

Want the Big Bucks From Big Businesses? Don't Make These Mistakes.

Your company should adopt different tactics to acquire large clients than for individual customers.
Joe Floyd
How to Prove Clean Tech is Marketable
Finance

How to Prove Clean Tech is Marketable

"Clean tech" may not be the easiest sell. But startups in the sustainable technology sector offer the next wave of discoveries with potential for big returns.
Larry LeSueur
How 2014 Will Be The Year To Monetize Big Data
Growth Strategies

How 2014 Will Be The Year To Monetize Big Data

Big data will soon go from a technology investment to a marketing one. Use it as a tool to boost revenue.
Lisbeth McNabb
How to Fix Your Website If You Violate Google's Quality Guidelines
Marketing

How to Fix Your Website If You Violate Google's Quality Guidelines

Step-by-step instructions to get your site back in the search giant's good graces.
How to Advertise Your YouTube Videos
Marketing

How to Advertise Your YouTube Videos

If you're serious about getting your videos seen, it might be time to investigate pay-per-click advertising. It'll cost you, but you'll see results.
Jason R. Rich
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