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News and Articles About Enterprise Tech
Apple Is Staffing Up In Order to Push iPads to Businesses
The tech giant has partnered with IBM in an effort to sell more Apple products to enterprises.
Apple Wants to Expand Its Footprint in the Workplace
In an apparent effort to offset a gradual deceleration in growth, Apple is pushing hard to win more corporate clients.
Master the Art of the Cluster Sell and Dominate Your Industry
A software company CEO describes a strategy to capture many clients across a business sector.
6 Key Questions You Need to Answer Before Pitching an Enterprise Client
The payoff for landing a large company as a customer is huge, but a lack of preparation can seriously jeopardize future opportunities.
Your New Enterprise Sales Strategy: Forget Managers, Focus on Users
Meetings with big decision-makers can be hard to come by, so get your software in the hands of employees and hope they spread the word.
6 Reasons User-Friendly Technology Can Rock Your Business
Many employees want to do their jobs using the same easy-to-use software and apps they enjoy using at home. See how this could work.
Startup Aims to Meet Tech Challenges of Dining Industry
Red Book Connect's solutions for the four biggest issues restaurants face are already embraced by large numbers of businesses.
Enterprise Apps Are Less Glitter but More Gold for Developers
There is a lottery ticket allure to creating the next Snapchat but business has a growing need for work-a-day apps that boost efficiency.
6 Ways Startups Can Play Nice With Corporations
Entrepreneurs who properly leverage the resources of a corporation for their benefit will be at a significant advantage.
This Startup Landed Groupon as Its First Customer. Here's How.
The CEO of Yesware shares 8 secrets to landing that first big client.
Customers Are Still Slow to Adopt Innovative New Tech. Why the Lag?
Business buyers are even more cautious in purchasing novel devices than consumers, who are often offered trial products and have less at risk.
Want the Big Bucks From Big Businesses? Don't Make These Mistakes.
Your company should adopt different tactics to acquire large clients than for individual customers.
How to Prove Clean Tech is Marketable
"Clean tech" may not be the easiest sell. But startups in the sustainable technology sector offer the next wave of discoveries with potential for big returns.
How 2014 Will Be The Year To Monetize Big Data
Big data will soon go from a technology investment to a marketing one. Use it as a tool to boost revenue.
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