Exploring New Markets

News and Articles About Exploring New Markets

How Investors Value New Category Creation
Business Optimization

How Investors Value New Category Creation

Nakul Mandan, investor at Lightspeed Venture Partners, talks about the dynamics of investing in companies that are building new market categories.
Anthony Kennada
The Challenges of Doing Business in Cuba
Cuba

The Challenges of Doing Business in Cuba

Relations are thawing, but entrepreneurs should tread carefully.
Jason Ankeny
Why Even Startups Need to Find New Markets for Established Products
Ready To Launch

Why Even Startups Need to Find New Markets for Established Products

Companies work so hard to develop a loyal customer base they often overlook how tweaking marketing strategy could develop an entirely new segment.
Zeynep Ilgaz
What Uber Has Learned About Expansion, Hurdles and Growing Pains
Small Business - Big Impact

What Uber Has Learned About Expansion, Hurdles and Growing Pains

In this video, Uber East Coast general manager Meghan Verena Joyce talks about the company's road to success.
Catherine Clifford
How Companies Are Trying to Bring Marijuana Ads Online
Data-Driven Marketing

How Companies Are Trying to Bring Marijuana Ads Online

As more states legalize cannabis, the burgeoning sector is embracing the digital-marketing tactics long favored by more traditional industries.
How to Survive In a Market That You're Inventing
Exploring New Markets

How to Survive In a Market That You're Inventing

The nice thing about competitors is they prove there is a market but the entrepreneurial pioneers have a tougher path to success.
Robert Wallace
The 3 Essentials of Expanding Into Other Countries
Small Business - Big Impact

The 3 Essentials of Expanding Into Other Countries

For firms with global clients, expanding services into new markets is the logical next step. But actually taking that step will require careful planning, research and patience.
Zach Cutler
Here Comes 'Facebook Lite,' a Stripped-Down Version of Its Mobile App
Facebook

Here Comes 'Facebook Lite,' a Stripped-Down Version of Its Mobile App

It is aimed at emerging market users with low-end mobile devices.
Arjun Kharpal
A World of Customers Is Waiting to Read Your Website in Their Language
Data-Driven Marketing

A World of Customers Is Waiting to Read Your Website in Their Language

Most web users are not native English speakers. Unsurprisingly, they are reluctant to purchase from sites written in a language they don't speak.
Ian Henderson
This Caterer Wants to Be an Event Planner. Our Experts Suggests Some First Steps.
Small Business - Big Impact

This Caterer Wants to Be an Event Planner. Our Experts Suggests Some First Steps.

Start small and leverage your current client base to expand into a new field.
David Koji
This Startup Wants to Reverse the Tide on Our Overfished Oceans
Small Business - Big Impact

This Startup Wants to Reverse the Tide on Our Overfished Oceans

Amy Novogratz and Mike Velings are in the process of getting an investment fund off the ground that will identify and invest in technologies that aim to grow the fish-farming business.
Catherine Clifford
Starbucks Now Offers Fizz as a Customized Add-On in Some Shops
Small Business - Big Impact

Starbucks Now Offers Fizz as a Customized Add-On in Some Shops

Pumpkin spice latteā€¦ with bubbles? Starbucks is now allowing customers in select stores to carbonate coffee and tea beverages.
Kate Taylor
Papa Murphy's, Wingstop Expanding Franchises to the United Arab Emirates
Franchises

Papa Murphy's, Wingstop Expanding Franchises to the United Arab Emirates

Two U.S. restaurant franchises, Papa Murphy's and Wingstop, announced plans this week to expand in the Middle East, starting with the UAE.
Kate Taylor
Preparing for an International Conference
Small Business - Big Impact

Preparing for an International Conference

From safety precautions to avoiding cultural no-no's, here's how to plan for an international conference with ease.
Diana Ransom