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Who's In Charge Here?

Assert yourself

This story appears in the August 1999 issue of Business Start-Ups magazine.

You wanted to be in charge, so you started your own . But now it seems your company is running you. You feel continually pressed to meet impossible deadlines to please demanding clients. Although you realize you should say no to some of your customers' terms, you're banking on their business to keep your venture afloat, so you're afraid to say anything that would put much-needed revenue at .

But here's the irony: Saying "Yes" to every client request without confirming whether you can follow through is actually a greater gamble in the long run. Here's what you risk:

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