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In The BHAG

Plan to stay small forever? We didn't think so. One way to shoot for the big leagues is to think big--Big, Hairy, Audacious Goals, that is.

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This story appears in the August 1999 issue of Entrepreneur. Subscribe »

Right now, Don Speer runs a company that provides gaming-operations consulting to American Indian casinos and runs a handful of budding online gaming sites. In five years, however, he hopes to be somewhere very different. "Our goal," says the chairman, president and CEO of Inland Entertainment Corporation in , "is to be the most successful casino in the world."

That's a grand objective, but what might sound like braggadocio to some, is clearly recognizable to others as a BHAG. The acronym stands for "Big, Hairy, Audacious Goal" and is pronounced "bee-hag." It's a concept popularized in the 1995 bestseller Built to Last: Successful Habits of Visionary Companies (Harper Business) by and Jerry Porras.

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