In The BHAG
Plan to stay small forever? We didn't think so. One way to shoot for the big leagues is to think big--Big, Hairy, Audacious Goals, that is.
Right now, Don Speer runs a company that provides gaming-operations consulting to American Indian casinos and runs a handful of budding online gaming sites. In five years, however, he hopes to be somewhere very different. "Our goal," says the chairman, president and CEO of Inland Entertainment Corporation in San Diego, "is to be the most successful casino in the world."
That's a grand objective, but what might sound like braggadocio to some, is clearly recognizable to others as a BHAG. The acronym stands for "Big, Hairy, Audacious Goal" and is pronounced "bee-hag." It's a concept popularized in the 1995 business bestseller Built to Last: Successful Habits of Visionary Companies (Harper Business) by Jim Collins and Jerry Porras.
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