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Your Message in a Mascot

Take these 3 quick tips to dress up your company's image.

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This story appears in the August 2007 issue of Entrepreneur. Subscribe »

Since Stuart Montaldo, founder of DoubleStar LLC, which does business as Cogno Products, started using a space creature to promote the company's board games, Cogno the alien has become the recognizable "face" of the company.

Mascots can be a great shorthand for what your company is, says Florence Quinn, founder of PR agency Quinn & Co., as long as you have:

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