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As Seen on TV

Offering more ways to reach your target audience for less cash, TV advertising isn't just for the big boys anymore.

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This story appears in the September 2007 issue of Entrepreneur. Subscribe »

TV's power to build companies and brands is virtually unmatched. And while TV was once used predominantly by America's largest and most successful corporations, it's now the workhorse of growing businesses nationwide. What has made TV so accessible to entrepreneurs? Vast new programming choices and the ability to geographically pinpoint your best prospects to reach smaller, better-qualified audiences for less.

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