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Feet First

From kid entrepreneur to head of a $145 million sporting-goods empire, Michael Rubin has succeeded by staying one step ahead.

This story appears in the November 1999 issue of Business Start-Ups magazine.

As we near 2000, the spectrum of twentysomething iconography has shifted from cliché-laden labels and imagery to a focus on the astounding amount of power America's youth possesses. Slackerdom has become passé as an increasing number of young trailblazers infiltrate Silicon Valley to work atop makeshift desks and morph their Internet ventures into the next big thing.

Then you have today's rarity: those who build a $145 million company first and then delve into the Net for "evolutionary" purposes. Meet Michael Rubin, 27, who did just that. Formerly president and CEO of athletic and outdoor-footwear manufacturing company Global Sports Inc. in the Philadelphia suburb King of Prussia, Rubin recently decided to go e-commerce with a new sporting-goods company--Global Sports Interactive--effectively taking a stake in a much, much larger picture.

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