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Bottoms Up!

Here's what every online alcohol startup needs to know.

This story appears in the April 2008 issue of Entrepreneur. Subscribe »

When it comes to online retail, wine and spirits sales aren't the easiest areas in which to launch a startup. The licensing and regulation hassles alone can make even the staunchest entrepreneurs think twice. But those challenges didn't stop Jill Bernheimer from launching Domaine547--one of a new breed of sites that combine alcohol sales with online social networking features--in 2007.


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