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6 Weeks to a Better Bottom Line

It's time to shape up your business, and our expert plan will show you the way.

This story appears in the January 2010 issue of Entrepreneur. Subscribe »

"You have to be pretty lean now, but there are opportunities to grow if you are in a position to take advantage of them," says Edward Marram, a senior lecturer at Babson College's Arthur M. Blank Center for Entrepreneurship in Wellesley, Mass. "It's a good time to evaluate your business, find ways to conserve cash and improve. Then look at where other competitors aren't making it and go after those opportunities."

But taking a cold, hard look at your business--which has absorbed so much of your blood, sweat and tears--can challenge even the most tenacious entrepreneur. So we asked business-building experts to help us develop a six-week shape-up plan. They told us what to look for, how to set goals and measure progress and, most important, how to get to where you want to be.

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