Website Analytics Tool Omniture: Love It or Loathe It Omniture, a website analytics tool, has legions of fans who use it to understand user behavior metrics and site stats.
By Ericka Chickowski •
Opinions expressed by Entrepreneur contributors are their own.
Omniture, a website analytics tool, has legions of fans who use it to understand user behavior metrics and site stats. But its cost and complexity also have a lot of companies evaluating free alternatives.
Can't Live With It: Eric Fulwiler, partner, ZAC Digital Agency, a digital marketing and strategy firm in New York City
Eric Fulwiler is busy with all things online--from advertising and e-mail marketing to social networking and digital PR. But he deems Omniture too powerful to be useful for a busy web professional.
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