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Website Analytics Tool Omniture: Love It or Loathe It

Omniture, a website analytics tool, has legions of fans who use it to understand user behavior metrics and site stats.

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This story appears in the December 2010 issue of Entrepreneur. Subscribe »

Omniture, a website tool, has legions of fans who use it to understand user behavior metrics and site stats. But its cost and complexity also have a lot of companies evaluating free alternatives.

Can't Live With It: Eric Fulwiler, partner, ZAC Digital Agency, a and strategy firm in City

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