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A Record Label Mines the Past for Music Aficionados and Collectors The Numero Group mines the past to forge the future of record labels--aiming at a reliable market of music aficionados and collectors.

By Jason Ankeny

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The archival label Numero Group is as much research historian as it is music label: It plumbs the nooks and crannies of America's musical past to find should-have-been hits that never had a chance at the pop charts, whether due to financial inequities, managerial ineptitude or simple bad luck.

Founded in 2003 by Ken Shipley (a former Rykodisc label exec) with partners Tom Lunt and Rob Sevier, the Numero catalog spans from soul to gospel to folk-rock to salsa. Each release is packaged with consummate care and attention--stuffed with detailed liner notes, vintage photos and related ephemera.