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Hacking the U.S. Census for Market Research

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This story appears in the October 2011 issue of Entrepreneur. Subscribe »

Hack the CensusChances are that you filled out a form in 2010 with information about your household as part of that year's Census. What you might not realize is that Census.gov has useful information and resources for your business.

"Census Bureau data and user tools allow businesses to pull together economic and demographic data, and by doing so can provide valuable insight for determining potential markets," says Phil Thompson, acting small-business ombudsman of the U.S. Census Bureau.

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