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How One Startup Streamlined and Stylized its Online Storefront

The owner of online consignment shop Closet Rich turned to Goodsie when it was time to dress up for customers.

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This story appears in the November 2011 issue of Entrepreneur. Subscribe »
Elizabeth Kott of Closet Rich used Goodsie to make her online store a stylish shopping spot.
Elizabeth Kott of Closet Rich used Goodsie to make her online store a stylish shopping spot.
Photos© Jeff Clark

When Elizabeth Kott decided to launch Closet Rich, an online consignment shop for gently used high-end clothing, she initially thought about selling items on eBay.

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