How Shopify Became the Go-To Ecommerce Platform for Startups
Tobias Lütke was frustrated. He knew he had something great to sell (a line of elite snowboards), but he couldn't find a practical way to retail his merchandise online. Even with years of professional programming experience under his belt, Lütke found that his efforts were continuously thwarted by rigid e-commerce platforms with limited design options, making it difficult to integrate with other services.
"At one point, in an especially frustrated moment on a Friday evening, I said, 'Well, if I spend all weekend working really hard, I can probably create the software myself and then we won't have any of these problems anymore,'" he says.
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
Kale Was a Garnish Before This Creative Genius Made It Famous. Here's How She Did It — and What She's Planning Next.
Telling Your Brand Story Is Crucial. 4 Steps to Ensure That It Resonates.
This Baker Was Told Not to Speak Spanish With Colleagues, So She Started Her Own Cake Company That Values Employees Just as Much as Customers
Improving Yourself Takes 9.6 Minutes of Work Each Day
Meet the Women Behind Some of McDonald's Most Iconic (and Essential) Ingredients — and How They're Setting New Standards
Remote Work Shouldn't Be Up for Debate
Employees Are Over Foosball Tables and Free Snacks. Your Company Culture Needs This Instead.