How an Austin Barbershop Built Its Brand
Michael Portman has heard his salon customers share information with their hairdressers that they wouldn't confide in anyone else. As he says, it's a business built on trust. After all, how many deals compel the service provider to wield a sharp pair of scissors to your scalp or neck?
Today, six years after he and childhood pal Jayson Rapaport opened the first of five Birds Barbershops in Austin, Texas, Portman is especially pleased when a customer comes in for a haircut in advance of a job interview. "That's a pretty trusting moment there," Portman says.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
-
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
-
Why You Need to Become an Inclusive Leader (and How to Do It)
-
Career Transitions You Can Make in Your 40s and 50s
-
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
-
4 Principles to Develop Next-Level Leadership at Your Company
-
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market