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BrandYourself Helps Users Clean up Their Online Identity

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This story appears in the September 2012 issue of Entrepreneur. Subscribe »

Syracuse University junior Peter Kistler was livid when he learned that a standard Google search of his name had derailed his application for a coveted internship at Microsoft. The company nixed him after seeing the links to stories about another Peter Kistler, who happened to be a drug dealer and convicted sex offender.

That mix-up was the impetus for BrandYourself.com, a DIY platform to help people take control of their online profiles.

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