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Innovative Ideas in Product Packaging

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This story appears in the November 2012 issue of Entrepreneur. Subscribe »

In 2010, when Veronica Rains and her partner, Jeffrey Bailey, started Wholesome Chow in Los Osos, Calif., their approach was hands-on, to say the least. They made the organic, gluten-free, vegan baking mixes in a commercial kitchen, did the packaging and labeling themselves and sold their product at a local farmers market.

When health-food stores started stocking the mixes, Rains was thrilled--and overwhelmed. "We were hand-mixing all of our product, printing our own labels, sifting everything, portioning it into bags, sealing and labeling the bags. It was a lot of work," she recalls.

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