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Marketing Wizard Seth Godin on Success and Inspiration

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This story appears in the February 2013 issue of Entrepreneur. Subscribe »
Seth Godin
Seth Godin
Photography by Glenn Glasser

Seth Godin has one of the most-loved marketing blogs on the internet, has penned more than a dozen bestselling books and launched a social site that attracts more than 50 million viewers per month. Yet he makes little effort to cultivate a following, preferring to be discovered virally. Those who do find him stick around for his uncomplicated entrepreneurial mantras, which boil down to this: Make something happen.

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