Marketing Wizard Seth Godin on Success and Inspiration He has one of the most-loved marketing blogs, has penned more than a dozen bestselling books and launched a social site that attracts more than 50 million viewers per month. Yet he makes little effort to cultivate a following. Here, in his first-ever major profile, Seth Godin shares how he does it.

Seth Godin

Photography by Glenn Glasser

Seth Godin has one of the most-loved marketing blogs on the internet, has penned more than a dozen bestselling books and launched a social site that attracts more than 50 million viewers per month. Yet he makes little effort to cultivate a following, preferring to be discovered virally. Those who do find him stick around for his uncomplicated entrepreneurial mantras, which boil down to this: Make something happen.

Now, he says, the time is ripe for impresarios and artists to take the lead in the business world. He sat down with us to reveal the philosophies that have brought him to this point, as explored in his new book, The Icarus Deception.