With TweetDeck Gone, 6 Alternative Tools for Managing Social Media
EDITOR'S NOTE: This story has been updated.
The TweetDeck mobile and desktop apps are dead--at least they will be soon.
The service, which Twitter bought in 2011, announced on its blog on Monday that it will discontinue its mobile and desktop versions, including the apps TweetDeck AIR, TweetDeck for Android, and TweetDeck for iPhone. According to the TweetDeck blog, the apps will be removed from their respective stores in early May and will stop working shortly after that. The company also said it will discontinue support for its Facebook integration.
However, it will continue to maintain a Web-based version.
"To continue to offer a great product that addresses your unique needs, we're going to focus our development efforts on our modern, Web-based versions of TweetDeck," the company said on its blog.
Doubling down on its Web-based version is, in fact, an evolution to a better experience for the user, according to TweetDeck.
"In many ways, doubling down on the TweetDeck web experience and discontinuing our app support is a reflection of where our TweetDeck power-users are going," it said in a blog post. "Over the past few years, we've seen a steady trend toward people using TweetDeck on their computers and Twitter on their mobile devices."
TweetDeck emerged as one of the more popular and useful tools for monitoring and tracking conversations on Twitter. It was free, and it was useful. Recently, however, it's become less popular with social media managers. TweetDeck was stuck in a middle ground--the average Twitter user doesn't need a management tool, and brand managers tend to gravitate toward the more sophisticated tools.
However, if TweetDeck's demise as a mobile and desktop app leaves you scrambling for a new social media management tool, here are a few of the top alternatives--they're not free, but they do offer a host of services that go beyond most free monitoring tools:
Better for social media publishing:
HootSuite. One of the most popular Twitter management tools, HootSuite enables you to manage multiple accounts across multiple social platforms. Last September, HootSuite acquired another top TweetDeck alternative, Seesmic.
Sprout Social. Here's another popular management tool in which you can schedule posts and get snapshot metrics. It's not free, nor as cheap as HootSuite, but it's customizable in ways that HootSuite isn't.
SpredFast. This tool markets itself to large brands and caters to them, while Sprout and HootSuite could be just as effective if you were using it for personal account management.
Better for social listening/monitoring:
Radian6 (now called Salesforce Marketing Cloud). Clients are often comfortable when their agencies use Radian6. It's relatively easy to use, and empowers companies to clearly understand their place in social.
Crimson Hexagon. Looking for in-depth sentiment metrics to help you determine your overall social strategy? This is absolutely your tool. The depth of information you can mine from Crimson Hexagon is truly awesome. This service does not offer a mobile app.
Sysomos. Although Sysomos is less sophisticated than Radian6 or Crimson Hexagon, it is easy to use for quick monitoring around your brand. It's better as an everyday tool than the others, but it does not offer a mobile app.
Kevin Allen is a contributor to PR Daily.