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5 Big Brand's Mistakes Solved

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This story appears in the April 2013 issue of Entrepreneur. Subscribe »

Stumbles are expected in the startup stage. But when big brands mess up the spotlight on their failings is much less forgiving.

From JCPenny's confusing re-branding attempt to BlackBerry's service interruptions, we take a look at how five major players faltered and what they can do to regain their customers' loyalty.

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