Facebook Updates Ad Manager for Real-Time Analytics

Facebook Updates Ad Manager for Real-Time Analytics
Image credit: Holistic Hybrid

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Blogger, Consultant, Speaker and Host
2 min read
Opinions expressed by Entrepreneur contributors are their own.

If you've been frustrated by the lack of actionable reporting data that's available for Facebook ads, the social-media company says improvements are on the way. Facebook is rolling out updates to its reporting capabilities found in Ads Manager, the interface that allows you to view, manage and optimize your advertising campaigns.

The updates are aimed at helping advertisers measure the effectiveness of their campaign in real-time, Facebook says in a blog post announcing the changes and offers more flexibility and customization of the available data. Among the changes, we'll now be able to measure reach and frequency across any date range for an ad, campaign, or ad account. The performance of an ad, campaign and account can now also be broken out by such factors as age, gender, country and where the ad actually ran on Facebook.

Related: Facebook Expands Advertising Options With New 'Partner Categories'

Much of this data was already available in Ads Manager but with these updates, marketers will have an easier time accessing and customizing the metrics that are most important to their campaigns. The opportunity to see real-time data is the big win with this announcement. This on-the-fly insight is something that's long been overdue and should help advertisers see better returns as they'll now be able to more fluidly optimize their campaigns.

For instance, discount travel site Priceline.com has been testing the new features and has reportedly already been able to reduce the number of reports they have to pull by 50 percent and are now able to quickly interpret campaign results and develop ad-hoc reports with the metrics and dimensions most relevant to them.

The wait for these updates will continue a little while longer as Facebook said they'd be rolled out globally over the next few weeks. Earlier this month, Facebook said it was dramatically scaling back the number of advertising options it offers to marketers in an attempt to simplify the ad-buying process.

Related: Facebook to Simplify and Consolidate Its Ad Options
 

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Use code MARKET2021 through 4/24/21 to save on 12 marketing books for entrepreneurs that are recommended by entrepreneurs:
  • Digital Marketing Handbook
  • No B.S. Guide to Direct Response Social Media Marketing
  • Ultimate Guide to Youtube for Business
  • And more
Try a risk-free trial of Entrepreneur’s BIZ PLANNING PLUS powered by LivePlan for 60 days:
  • Get step-by-step guidance for writing your plan
  • Gain inspiration from 500+ sample plans
  • Utilize business and legal templates
  • And much more

Latest on Entrepreneur