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Creating a Mobile Game: A Cautionary Tale

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This story appears in the August 2013 issue of Entrepreneur. Subscribe »

Amy C. Cosper leans forward in her chair, a mischievous smile creeping across her face. "Can we add more blood?" she asks, her eyes locked on the projector screen on the back wall of the makeshift conference room.

The screen frames an early prototype of Bosshole, a mobile game conceived by members of the Entrepreneur staff and built by software design startup Rage Digital. Bosshole--a corporate satire pitched somewhere between the movie Office Space and the classic Nintendo title Mike Tyson's Punch-Out!!, complete with cubicle zombies and other workplace horrors--is Cosper's baby: Entrepreneur's editor in chief formulated the concept, sold the idea to her boss, assembled the creative team and hired Rage to shepherd it to digital life. This powwow, taking place in Rage's Boulder, Colo., office on a near-perfect afternoon in August 2012, affords Cosper her first opportunity to view Bosshole up close. "Seeing the animation is the greatest thing ever," she swoons. "This is amazing. It's beyond all of my expectations."

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