How Starbucks Went Digital-- And Why You Should, Too (Infographic)

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
2 min read

As other companies struggle to adjust to an increasingly digital world, Starbucks stands out as a . A stunning 94 percent of all users are either a Starbucks fan or friends with one, according to digital-technology firm Capgemini Consulting. That's 54 million Facebook fans, in addition to 3.4 million followers and 900,000 followers on . No wonder it was cited as the No. 1 socially-engaged company.

The digital growth has been mirrored by improved stock performance, with Starbucks surging from $8 in 2009 to over $76. With the coffee retailer's success in digital, many want to follow suit.

Seventy-eight percent of executives and managers believe that will become critical to their organization within the next two years, according to in a recent study by MIT Sloan Management Review in conjunction with Capgemini Consulting. While companies are eager to implement online strategies into their , 63 percent say their organization is not adjusting and improving their technology quickly enough. Perhaps, they should take a cue from Starbucks.

Related: Sizing Up Your Online Communications Strategy (Infographic)

Want to find out more about how Starbucks took over the digital market, through apps, and more? Check out the infographic below.

 

Click to Enlarge+

How Starbucks Went Digital-- And Why You Should, Too (Infographic)

 

More from Entrepreneur

We created the SYOB course to help you get started on your entrepreneurial journey. You can now sign up for just $99, plus receive a 7-day free trial. Just use promo code SYOB99 to claim your offer.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur