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A One-Stop Cooking and E-Commerce Site Heats Up

This story appears in the December 2013 issue of Entrepreneur. Subscribe »

What It Is

New York City-based launched in 2009 as a crowdsourced and curated food and cooking site with a decidedly stylish and sophisticated flair. This past August, the company started Food52's Provisions, an online shop for kitchen and home goods, cookware and special ingredients needed to create recipes found on the site.

How It Started

Former New York Times Magazine food writer and editor Amanda Hesser and freelance food writer and recipe developer Merrill Stubbs launched Food52 with the goal of creating a beautiful curated site where users could crowdsource recipes (23,000 so far) and share information. With the Provisions store, they promote "Collections"--themed groupings of feature stories, recipes and products for sale that range from kombucha to corn tortillas.

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