Technology

China Mobile Starts Selling iPhones, But No One Seems to Care

Former Staff Writer
1 min read

Cracking China's mammoth mobile market may be harder than Apple anticipated.

When the latest iPhones were unveiled today by the country's largest carrier, China Mobile--after years of protracted negotiations--the local response was far less frenzied than the hype that typically surrounds an Apple announcement.

According to The New York Times, "only about a dozen customers showed up to buy iPhones at the opening of a store in Beijing--despite the presence of a special guest, the Apple chief executive Timothy Cook."

While, in the past, the iPhone has been an iconic brand in China, "it has lost ground to the market leader in smartphones, Samsung Electronics, and cut-price domestic rivals," reports the Times.

And the company's steep prices aren't helping matters. An unsubsidized, unlocked iPhone 5s via China Mobile is roughly $875--the same price that Apple charges in its own stores. On a two-year contract, China Mobile offers the phones for free--but with payments of nearly $100 per month.

Related: Apple Seeks Bigger Bite of China's Massive Mobile Market

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.