Report: Amazon Developing Way for Stores to Use Kindle at Checkout

Report: Amazon Developing Way for Stores to Use Kindle at Checkout
Image credit: Wikimedia Commons

Franchise Your Business

Schedule a FREE one-on-one session with one of our Franchise Advisors today and we’ll help you start building your franchise organization.
Former Staff Writer
2 min read

As soon as this summer, digital authority Amazon may be eyeing an unexpected push into the brick-and-mortar retail realm. According to reports, the company intends to employ its famed line of Kindle e-readers for a checkout system within physical stores -- “where more than 90% of commerce is still conducted,” notes The Wall Street Journal.

In addition to furnishing stores with Kindles and credit card readers, Amazon is also looking to offer website development and data analysis to its potential retail partners, according to reports. Though the plans remain unconfirmed, Amazon purchased technology and talent from GoPago last year -- a startup that offers checkout systems linked to smartphone apps.

To attract merchants wary of its lack of brick-and-mortar experience, Amazon may allow retailers to offer promotions and discounts through Amazon.com. Also to its advantage: the company already possesses credit card information for a staggering 230 million consumers.

Related: What Shoppers Still Won't Buy on Amazon (Infographic)

Amazon would likely roll out the program with smaller businesses, sources said, as larger retailers already operate complex checkout systems. It would face growing competition, however, from the likes of startup Square, whose card-reading device latches onto tablets and smartphones, as well as Ebay, whose PayPal subsidiary is said to be testing its own apparatus.

The Journal also reports that Apple has been “meeting with industry executives to discuss options for paying for physical goods on its devices.” Though that isn’t the only category in which the two companies may soon compete: Amazon is said to be beefing up its hardware offer beyond the Kindle with a new range of smartphones currently in development.

Related: Why Businesses Will Like PayPal's Updated Checkout Process

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur