Technology

Amazon Just Bought a Video-Game Company

Senior Entrepreneurship Writer at CNBC
2 min read

Amazon increasingly wants to be your everything: where you buy toilet paper, watch movies and -- it hopes -- where you will go for online games.

The Seattle-based tech juggernaut has acquired Double Helix Games, the maker of video games like Killer Instinct, according to an emailed statement from Amazon.

Related: Game On: China Lifts 14-Year Ban on Video Game Consoles

Irvine, Calif.-based Double Helix Games has been around for close to two decades and is the result of the merger of two legendary gaming shops: Shiny Entertainment, which made games like Earthworm Jim, Sacrifice, MDK and Enter the Matrix; and The Collective, which made games like Indiana Jones and the Emperor’s Tomb, Star Wars Episode III: Revenge of the Sith, and Buffy the Vampire Slayer.

“Amazon has acquired Double Helix as part of our ongoing commitment to build innovative games for customers,” said Rena Lunak, an Amazon spokesperson, in an emailed statement. Lunak would not respond to questions as to how much the deal was worth or where a conjoined staff would be headquartered.

Related: Zynga Makes Its Biggest Buy Yet, Announces Fresh Round of Layoffs

Neither would Lunak respond to an inquiry as to why Amazon would make this purchase. That said, Amazon has been rumored to be gearing up to release its own gaming console.

The online retail giant does have a gaming arm and hires gaming staff in Seattle, San Francisco and Irvine. Late last year, Amazon Game Studios released a game called “Air Patriots,” a defense game that is optimized for mobile devices

Related: 3 Things Entrepreneurs Can Learn From Video Games

More from Entrepreneur

Learn to be a better leader and develop successful marketing and branding strategies with Dr. Patti Fletcher's help.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.