Netflix Launches Food Truck to Promote 'Orange Is the New Black'
Orange Is the New Black fans can take a break from binge watching the second season of the Netflix hit this week to binge eat some free pies and ice cream.
The Crazy Pyes food truck – inspired by Orange Is the New Black character Suzanne "Crazy Eyes" Warren – will be giving out free pie and chocolate-and-vanilla swirled ice cream cones to celebrate the second season's release on June 6. The truck's journey in the U.S. will start this Thursday in New York City.
Related: Almost Every Major Tech Company in America Blasts the FCC's Net Neutrality Proposal
The food truck is full of winking references for Orange Is the New Black fans, built on the concept of Suzanne's most famous line: "I threw my pie for you."
Netflix has already debuted a Crazy Pyes truck in Mexico City, and plans to hit additional cities throughout June.
The sweeping popularity of Orange Is the New Black helped prove that Netflix had the potential to completely change the television game. With marketing like Crazy Pyes food truck and an Orange Is the New Black cookbook, the streaming service is clearly also ready to think outside the box in terms of PR.
Related: The Sweet and Simple Marketing Lesson From 'House of Cards'
Entrepreneur Editors' Picks
-
Tory Burch Built a Brand Around Empowering Women. Now Her Foundation Is Furthering Her Mission: 'How Do We as a Company Have a Positive Impact on Humanity?'
-
This Founder Had to Play College Basketball in Men's Shorts and Shoes, So She Launched an Athletic Clothing Company Named After the Now 50-Year-Old Title IX Act
-
Is Beyoncé's 'Break My Soul' the Theme Song of the Great Resignation?
-
You're Probably Falling for All of Amazon Prime Day's Psychological Sales Tactics. A Marketing Professor Reveals Them — and How You Can Actually Get the Best Deal.
-
Comedian Paul Virzi: 'If You're Not Authentic, You Have Nothing'
-
Struggling to Come Up With Creative Ideas? Try Doing This.
-
Picking a Winning Emerging Brand Is How You Get Rich in Franchising. Here's How to Spot One.