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Should You Switch Your Company's URL to a New Domain Extension?

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This story appears in the September 2014 issue of Entrepreneur. Subscribe »

Q: Should I switch my company's URL to one of the new domain extensions?

A: You're referring to the recent decision by the Internet Corporation for Assigned Names and Numbers to open up more than 1,000 generic Top-Level Domains (gTLDs) to domains outside of the .com, .net and .biz variety. Now, new gTLDs--.florist, .gallery, .repair, .homes, .technology and more--are just as easy to register as .com. This means a small business such as Sunrise Coffee in Las Vegas could switch from its current URL, SunriseCoffeeLV.com, to the simpler Sunrise.coffee.

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