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Should Your Business Use One Font Only?

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This story appears in the February 2015 issue of Entrepreneur. Subscribe »

If you want to ensure that existing and potential customers recognize your brand, you need to go further than just designing a memorable logo—you need to create a cohesive experience. One of the most undervalued yet effective ways to do this is by selecting a singular typeface to use for all client communications, marketing materials and other representations of your brand.

Graphic designers are happy to discuss typography as well as style guides for company use—often as an extension to any branding work they’re already doing for you. The resources available to improve your typographic brand are better today than ever before: Typographers are releasing new typefaces every day, and software developers are creating better tools to let companies integrate good design into every part of their business.

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