Check Your Rearview, Google. Uber Is Getting Into Self-Driving Cars, Too.

Check Your Rearview, Google. Uber Is Getting Into Self-Driving Cars, Too.
Image credit: Google

Free Book Preview: Ultimate Guide to Google Ads

Get a glimpse of how Google’s marketing resources and strategies can help you grow your business’s digital reach.
Director of the Entrepreneur Partner Studio
2 min read

There's a road race going on between two unlikely competitors: Google and Uber. And it's heating up.

Google is said to be developing an app-based ride sharing service, more or less just like Uber, according to The difference is that Google might be developing the service in conjunction with its self-driving car project.

Meanwhile, Uber announced that it has partnered with Pittsburgh's Carnegie Mellon University to create the Uber Advanced Technologies Center. The goal is to develop automobile technologies such as self-driving cars.

Take that, Google.

Related: Google Reportedly Preparing to Launch Ride-Hailing Service

While competition is arguably the lifeblood of business, what's interesting about this matchup is that Google's investment arm, Google Ventures, dropped $258 million on Uber in 2013, and more the following year.

Some thought Google might have wanted to acquire Uber. Instead, it looks like the two companies are "going to war," as Bloomberg described it. 

For Uber drivers -- whose pay has been a hot topic -- an unmanned taxi service replacing human jobs is sure to signal some unrest. Sometimes innovation is the stiffest competition.

Related: These Are the Best Cities for Uber and Lyft Drivers (Infographic)

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Try a risk-free trial of Entrepreneur’s BIZ PLANNING PLUS powered by LivePlan for 60 days:
  • Get step-by-step guidance for writing your plan
  • Gain inspiration from 500+ sample plans
  • Utilize business and legal templates
  • And much more

Latest on Entrepreneur