The Elements of a Good Headline (Infographic)

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Will be used in accordance with our Privacy Policy
The Elements of a Good Headline (Infographic)
Image credit: Leeroy | Stocksnap
2 min read
This story originally appeared on PR Daily

Clickbait is ruining the art of headline writing.

As a budding young web editor at the Chicago Sun-Times, one of my colleagues and I would compete to see who could get his clever headline printed in the paper version. All that SEO stuff was boring to us. The real challenge was whether we could best the paper’s ace headline writer, which we rarely did. When it happened, it was a triumph. For headline nerds like us, there was no better feeling than hitting that pinnacle of pith.

But some point, we as content providers and journalists evolved from “Men walk on moon” to “Man Tries to Hug a Wild Lion, You Won’t Believe What Happens Next” (Don’t bother clicking—the lion hugs him back. Actually, go ahead and click. If you haven’t seen it, it’s breathtaking.)

Where was I? Oh yes, headlines.

Of course headline writing has had to evolve as the days of readers staining their hands with ink is a thing of the past. We need quick, snackable content and with a deluge of content being thrust in our faces every day, a good headline can make or break a piece of content. 

But where do you start? We came across the following infographic from QuickSprout recently, and it’s an excellent primer for headline writing in our social/mobile world.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.