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Why Investors Are Banking on This App to Curb Childhood Obesity

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This story appears in the April 2015 issue of Entrepreneur. Subscribe »

Joanna Strober didn’t want to play food police with her son, who was having issues with his weight. Nor did she want to put him on a restrictive diet. She researched various tools, such as Weight Watchers and MyFitnessPal, but found they were geared toward adults. 

So Strober, who spent two decades in venture capital and investment banking, decided to build a kid-friendly app and weight-management program to combat obesity and emphasize healthy lifestyle choices. She called her concept Kurbo Health.

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