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Are Wellness Programs Right for Your Company?

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This story appears in the May 2015 issue of Entrepreneur. Subscribe »

Workplace health initiatives— ranging from flu shots to support groups to stress management— are on the rise. Such programs can increase productivity and morale, as well as possibly reduce insurance premiums. But what are the risks for employers, and what is the ROI? Is wellness right for your company?

After the local chamber of commerce coaxed members to adopt programs that encourage employees to get healthier, the leadership team at Milwaukee branding agency Core Creative surveyed its staff of 45 to determine where they could use help. Their workplace wellness program started with simple efforts: lunch-and-learn sessions, stretching exercises and a small wellness library. Employees participated enthusiastically, so finance and HR vice president Patti Schauer incorporated more initiatives.

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