Marketing Bootcamp

What Your Writing Says About Your Personality

What Your Writing Says About Your Personality

IBM's Watson computer, Yorktown Heights, NY

Image credit: Watson | Wikipedia

What does your writing style reveal about your personality? How about your client’s personality?

Find out with IBM’s Watson Personality Insights Service. Input any text — a set of tweets, an email, a blog post, an article — and Watson will analyze the characteristics of the person who wrote it.

Try it.

Watson, the cognitive computer system that can help diagnose disease, generate recipes, and win at "Jeopardy" — is being put to use to “help businesses better understand their clients and improve customer satisfaction by anticipating customer needs and recommending future actions.”

The traits analyzed include:

  • personality characteristics — openness, conscientiousness, extroversion, agreeableness and neuroticism
  • intrinsic needs — excitement, harmony, curiosity, ideal, closeness, self-expression, liberty, love, practicality, stability, challenge and structure
  • values — self-transcendence/helping others, conservation/tradition, hedonism/taking pleasure in life, self-enhancement/achieving success and open to change/excitement

I’ve been experimenting with the demo site and have found it to be somewhat accurate. What do you think? Have you tried it? Do you think it'd offer a worthwhile analysis of a client?


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