You can be on Entrepreneur’s cover!

5 Mobile Trends That Are Changing the Way Business Is Done (Infographic) A new infographic takes a look at the future of mobile marketing and technology.

By Nina Zipkin

entrepreneur daily
Jan Vašek | StockSnap.io

All you need to do is take a look around at your fellow commuters in the morning to see the sheer ubiquity of mobile devices in our daily lives. And the numbers don't lie: According to the Pew Research Center, 64 percent of Americans have a smartphone, up from 35 percent in 2011.

As those numbers continue to rise, an infographic from HR services company Randstad Technologies details some of the mobile trends to watch out for.

The company predicts that there will be a major focus on how mobile influences the customer brick-and-mortar shopping experience, with apps that will utilize "interior GPS tracking" (think Apple's iBeacon technology) to provide users information about deals right down to the aisle they are in.

Related: 7 Musts to Maximize Your Company's Mobile Strategy

There is expected to be a push for businesses to employ mobile tech that will allow employees to pull up company information in real-time in an effort to make it simpler to collaborate on projects and move away from endless post-meeting email chain updates.

Also anticipate more mobile apps from businesses designed to be used around special events throughout the year, for everything from Mother's Day to March Madness.

For more on how businesses will work to reach their ideal customers, check out the infographic below.

Click to Enlarge

5 Mobile Trends That Are Changing the Way Business Is Done (Infographic)

Related: 4 Ways to Cater to the Mobile Job Seeker
Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

This Highly-Debated Piece of Cinematic History Just Sold For Over $700,000 at Auction

The wood panel from "Titanic" is often mistaken as a door. Either way, he couldn't have fit. (Sorry.)

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

From Tom Brady to Kevin O'Leary – See Who Lost Big in the Wake of the FTX Crypto Collapse

The crash exposed an $8 billion hole in FTX's accounts, leaving investors and customers scrambling to recoup their funds.

Money & Finance

5 Simple Wealth-Building Tips For This Generation's Forward-Thinkers

Explore practical finance tips for young professionals striving to overcome economic challenges.