Yelp Offers Fashion Retailers New Ecommerce Option

Yelp Offers Fashion Retailers New Ecommerce Option
Image credit: Yelp

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Former Staff Writer
2 min read

As rumors continue to swirl that Yelp is looking to sell itself, the review platform is delving even deeper into facilitating sales for small-business owners.

The company said today that it will enable consumers to shop for local fashions directly on Yelp thanks to a new partnership with Shoptiques.com, an ecommerce site launched by Y Combinator grad Olga Vidisheva in 2012. Shoptiques vends fashions from 1,500 small boutiques across the globe.

Two hundred fashion retailers, including Olive & Bette’s in New York and y&i Clothing Boutique in San Francisco, currently allow consumers to purchase items on Yelp, with thousands of additional boutiques to be added by year’s end, Yelp said.

Related: Yelp Might Be Exploring a Sale

Though this is its first foray into fashion ecommerce, Yelp says that shopping is its largest category of reviewed businesses, comprising 23 percent of all reviews. The Yelp Platform, which allows consumers to purchase a host of products and services directly through Yelp, already vends food, vacations, flowers, hair and spa appointments and more.

All told, the Yelp Platform has facilitated 1.5 million total transactions since its establishment in 2013, Yelp said.

Roughly 2.2 million small business owners currently operate claimed Yelp pages, according to the company. Yelp, which generates most of its money by selling ads, said that revenues totaled $119 million last quarter with the shopping category responsible for 11 percent of this sum. 

Related: More Businesses Can Now Offer Booking Options on Yelp

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Try a risk-free trial of Entrepreneur’s BIZ PLANNING PLUS powered by LivePlan for 60 days:
  • Get step-by-step guidance for writing your plan
  • Gain inspiration from 500+ sample plans
  • Utilize business and legal templates
  • And much more

Latest on Entrepreneur