Project Grow

Google Is Getting Into the Grocery Delivery Game

Google Is Getting Into the Grocery Delivery Game
Image credit: Google
Guest Writer
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Updated 1:00 p.m. ET

Google wants to be more than just a place you go to search for a nearby grocery store – eventually, it could eliminate the grocery trip altogether by bringing the items on your shopping list directly to you. 

The search-giant will test a delivery service for fresh food and groceries in San Francisco and another yet unnamed U.S. city later this year. Bloomberg first reported the news, which Google later confirmed. The pilot-service would expand upon Google Express, which already delivers merchandise including dry foods, to customers. Like Instacart, Google is teaming up with partners such as Whole Foods Market and Costco to help facilitate delivery, cutting out the logistic-headaches and high costs of operating a warehouse.

Google is entering an already crowded field, where players include old guard FreshDirect as well as AmazonFresh and Instacart. And these are just the companies that specialize in groceries – a host of companies, including Minibar and Saucey, specialize in the on-demand delivery of grocery adjacent products, such as alcohol. In addition, ride-sharing apps including Uber and Gett have flirted with entering the on-demand grocery-delivery game.

It makes sense that everyone wants a piece of the pie. According to Bloomberg, not only is the industry a $10.9 billion one in the U.S., but it's slated to grow 9.6 percent annually through 2019.

Related: This Company Will Deliver Groceries to Your Door in Under an Hour

More from Entrepreneur

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.