Uber

Uber Is Giving Free Rides in This Town to Curb Drunk Driving

Uber Is Giving Free Rides in This Town to Curb Drunk Driving
Image credit: Pixabay
2 min read
This story originally appeared on Reuters

A New Jersey town on track for a record-breaking number of drunken driving cases has become the first U.S. municipality to partner with ride service app Uber to keep inebriated residents from getting behind the wheel.

To keep the roads safe in Evesham Township, a town of 45,000 people in southern New Jersey, anyone drinking in at least 19 alcohol-serving establishments can now get a free ride home from Uber in a program funded by donors and started last week.

Donations from area nonprofits and businesses are also funding a second free ride option that started on Friday: the mobile app BeMyDD, through which people can hire a driver to get both them and their car home.

"We're dealing with people who might've had too much to drink, so we needed to make it so easy for them to open their iPhone and push a button," Evesham Mayor Randy Brown said.

Evesham had been on track to reach 250 DUI arrests in 2015, a record for the town, Brown said.

The effort extends a pilot program tested during September, when town shuttles provided free rides to more than 350 people. The shuttles helped decrease DUI arrests to eight in September from a monthly average of 23 from January to August, a drop of 65 percent, Brown said.

Free rides are available from the designated bars and restaurants from 9 p.m. to 2 a.m. every night of the week. The partnership with both apps runs through Jan. 2.

"We began working with Mayor Brown through our national partner, Mothers Against Drunk Driving, and realized it was the perfect opportunity to use our technology to help take drunk drivers off the road," Ana Mahony, general manager for Uber New Jersey, said in a statement.

Uber is testing the pilot locally and is considering working with other towns to create a similar partnership, a spokesman for the company said.

Alexa Milkovich, vice president of marketing for BeMyDD, said the company recruited drivers quickly to make sure the area would have enough to meet demand.

(Reporting by Katie Reilly)

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Related Books

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Uber Drivers Have Completed More Than 10 Billion Trips