Microsoft’s First NYC Flagship Store Is Open for Business

By Christina Medici Scolaro | Oct 26, 2015
Microsoft

This story originally appeared on CNBC

Microsoft opened its first flagship store Monday, on Manhattan’s Fifth Avenue, as it released a pair of highly anticipated devices.

The store is not Microsoft’s first retail store in the U.S., Canada or Puerto Rico. But at two-stories high and more than 22,000 square feet, it’s the largest.

The store’s Answer Desk — akin to the Genius Bar at Apple stores — offers PC and phone support to customers, even if they didn’t buy the device at a Microsoft store.

The store opening comes amid a strong news cycle for Microsoft. The tech giant handily beat earnings estimates last week, and its new lineup of mobile devices has generated a healthy amount of buzz.

Microsoft’s Surface Book laptop-tablet hybrid and the Surface Pro 4 tablet went on sale Monday.

Microsoft opened its first flagship store Monday, on Manhattan’s Fifth Avenue, as it released a pair of highly anticipated devices.

The store is not Microsoft’s first retail store in the U.S., Canada or Puerto Rico. But at two-stories high and more than 22,000 square feet, it’s the largest.

The store’s Answer Desk — akin to the Genius Bar at Apple stores — offers PC and phone support to customers, even if they didn’t buy the device at a Microsoft store.

The store opening comes amid a strong news cycle for Microsoft. The tech giant handily beat earnings estimates last week, and its new lineup of mobile devices has generated a healthy amount of buzz.

Microsoft’s Surface Book laptop-tablet hybrid and the Surface Pro 4 tablet went on sale Monday.

Christina Medici Scolaro is a producer at a CNBC.com. She produces original content and shows for CNBC Digital Workshop including "Save Me", "Tech Yeah!" and "Big Data Download". Before joining CNBC, she was a producer for Bloomberg Television.

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