These Awesome Video-Playing Sneakers Have Raised More Than $300,000 on Indiegogo
Because we don’t have enough glowing screens in our lives, now they’re on sneakers, too.
Meet ShiftWear high tops, a pair of customizable kicks decked out with curved electronic displays on their sides. With the touch of a companion mobile app, they appear to light up with undulating images and GIF-like looping animations, all in full HD color.
“If it’s on a digital screen, you can get it onto this sneaker,” the voiceover artist in a commercial for ShiftWear dramatically declares. That’s music to marketers’ ears, if you ask us. Imagine your company’s logo -- or latest YouTube video -- shining bold and bright on a flashy set of the basketball-style athletic shoes.
That’d be sweet -- if the wireless-charging lace-ups make it to market. They’re off to a good start: ShiftWear’s makers, a six-person New York City startup called Technologie, have already racked up some $315,000 on crowdfunding platform Indiegogo, blasting a thousand times past their original $25,000 goal and then some. The campaign has 15 days left to go.
To sink your toes into this fancy footwear, you’ll have to part with $150 on Indiegogo, at least. Pledges go all the way up to $600 for additional pairs and perks. Have at it, big spending sneakerheads. No shoestring budgets here.
ShiftWear says it expects to ship out its first Kevlar-soled “badass sneakers” in fall 2016. But, increasingly more savvy to the fact that successfully crowdfunded products often ship late, beyond late -- and sometimes not at all -- we’ll hold out hope, but we won’t hold our breath.
Kim Lachance Shandrow is the former West Coast editor at Entrepreneur.com. Previously, she was a commerce columnist at Los Angeles CityBeat, a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to the Los Angeles Times. She has also written for Government Technology magazine, LA Yoga magazine, the Lowell Sun newspaper, HealthCentral.com, PsychCentral.com and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at @Lashandrow. You can also follow her on Facebook here.