📺 Stream EntrepreneurTV for Free 📺

Gillette Sues Dollar Shave Club Over Patented Technology Claims Grooming brand says competitor infringed on a 2004 patent involving a 'chromium-containing overcoat layer.'

By Jonathan Chew

entrepreneur daily

This story originally appeared on Fortune Magazine

Shutterstock

Procter and Gamble's male grooming brand Gillette has filed a lawsuit against online competitor Dollar Shave Club for alleged use of its patented technology.

The suit, filed in federal court in Delaware, alleges that Dollar Shave Club infringed on a 2004 Gillette patent that involved a "chromium-containing overcoat layer" to strengthen razor blades. Gillette uses this coating on its Mach 3, Venus, Fusion products and other product lines, reported The Wall Street Journal.

Gillette, the world's largest maker of razors, has "reason to believe" that Dollar Shave Club was making changes to its products and using their patent, a spokesperson told The Journal. According to Re/code, Gillette is seeking monetary damages and a court order to stop Dollar Shave Club from selling infringing razors.

"We take every violation of our intellectual property seriously, and when necessary, we take legal action to defend our business as we have in the past and will continue to do in the future," P&G spokesman Damon Jones said to The Journal.

Gillette, which controls around 60 percent of the U.S. retail market for razors, has seen its market share slip as companies such as Dollar Shave Club and Harry's have leveraged the online space to sell their shavers and other related grooming products. In three years, Dollar Shave Club has around 8 percent of the $3 billion U.S. market for razors and blades, while Gillette has around 20 percent.

Interestingly, as mentioned by Re/code, the suit does not name Dorco, the South Korean maker of Dollar Shave Club's razors. "[Dollar Shave Club is] actually selling the product and bringing it to market; that's why they are named in the suit," Jones told Re/code.

A spokesperson for Dollar Shave Club said they have no comment at this time.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Franchise

Transforming Your Passion Into Impact — Discover the Top 15 Franchises Shaping Children's Futures

Looking to make a real impact in kids' lives while running a successful business? Check out the top 15 children's franchises, according to the 2024 Franchise 500.

Science & Technology

How to Use Tech to Save Your Restaurant Money and Help Turn First-Time Patrons Into Loyal Customers

Noble Restaurant Group Director of IT William Connors explains how using Toast's point of sale and management system has transformed their business.

Growing a Business

Expand Your Business with a New Language While Babbel Is Only $150 for Life

Arguably the most popular language-learning platform in the world, its bite-size lessons are ideal for busy professionals.

Health & Wellness

You Won't Be a Successful Entrepreneur Until You Adopt These 3 Habits

Being an entrepreneur is a marathon, not a sprint!

Growing a Business

10 Big Ways to Shine for National Small Business Week (and 5 Things to Avoid)

Every year, the U.S. Small Business Administration takes time to honor America's top small businesses. As one of the country's 33 million small businesses, you are the engine of the nation's economy. Share your story and grow new business by leveraging your connection with your community.