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See And Be Seen

Minimize competition-and maximize results-by putting your advertising dollars where your customers live, work and play.

This story appears in the May 2000 issue of Entrepreneur. Subscribe »

Is your present advertising campaign buried in an avalanche of competing messages? Instead of waiting for customers or prospects to find your ads, would you like a way to place them right under their noses?

New forms of out-of-home advertising are springing up everywhere, and they help advertisers do just that. They're called place-based media, since the locations themselves draw the audience to the advertising. Traditional forms of out-of-home advertising, including billboards and transit advertising, are now being joined by innovative, new place-based media that work because they let you fish where the fish are. From advertising on movie screens, at theme parks and resorts, to advertising on taxi tops, truck-mounted billboards, video monitors in airports and malls, and even posters on restroom walls in bars and restaurants, now there's a media opportunity to fit every type of business and budget.

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