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The Bright Side of Sharing Bad News With Potential Investors

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This story appears in the March 2016 issue of Entrepreneur. Subscribe »

Q: How do I tell all without scaring potential investors? 

A: It’s a critical balancing act, but remember: Investors want to hear everything. Kevin Choquette, founder of San Diego’s Fident Capital, who’s been on both sides of this discussion, offers three critical steps:

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