Apple Forms Team to Explore App Store Changes

Apple Forms Team to Explore App Store Changes
Image credit: Reuters | Stephen Lam

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
1 min read
This story originally appeared on Reuters

Apple Inc. has formed a secret team to explore changes to its App Store, including a new strategy for charging developers to have their apps more prominently displayed, Bloomberg reported, citing people familiar with the plans.

The iPhone maker is considering paid searches, similar to Google's model, where companies would have to pay to have their apps appear among top search results based on what a customer is seeking, Bloomberg said.

About 100 employees are working on the project, including many engineers from Apple’s advertising group iAd, which is being scaled back, Bloomberg said, adding that the initiative is being led by Apple Vice President Todd Teresi, who headed iAd.

Apple declined to comment.

(Reporting by Arunima Banerjee in Bengaluru; Editing by Alan Crosby)

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Discover the franchise that’s right for you by answering some quick questions about
  • Which industry you’re interested in
  • Why you want to buy a franchise
  • What your financial needs are
  • Where you’re located
  • And more
Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur