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These Founders Called 1,000 Customers Personally -- and They'd Do it Again

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This story appears in the June 2016 issue of Start Up.

In 2015 Nootrobox was flying high from stories about its flagship product -- a pill supplement called RISE designed to enhance cognitive performance -- that appeared in a series of media outlets such as The New York Observer. Not even a year old, the San Francisco-based startup had the kind of marketing boost every company dreams of. Then it ran out of product. 

Nootrobox
Customer service kings: Nootrobox founders Michael Brandt (left) and Geoffrey Woo.

“We were very excited about the press coverage, which blew orders through the roof,” recounts founder and COO Michael Brandt. “We had pulled the trigger on a purchase order to replenish supply and tried to get our supplier to move faster when the press stuff happened. But you can’t just snap your fingers and get a product like ours made faster.”

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