Netflix to Continue to Look at an Entry Into China

Netflix to Continue to Look at an Entry Into China
Image credit: Reuters | Kim Hong-Ji
Reed Hastings (L), co-founder and CEO of Netflix, and Ted Sarandos, Netflix chief content officer, pose for photographs during a news conference in Seoul, South Korea.

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This story originally appeared on Reuters

Netflix Inc. will continue to look into the possibility of entering China, a senior company executive said on Thursday, as the video streaming service seeks to grow its subscriber base outside its home of the United States.

"Since China is a great opportunity, we continue to look into China," Ted Sarandos, Netflix's chief content officer, said at a media event in Seoul without elaborating.

Netflix is trying to counter slowing growth in the U.S. with its move in January to launch in more than 130 new markets worldwide. But the streaming service remains absent in the world's most populous country, where content providers face stringent regulations and censorship challenges.

The company has also struggled to make headway in other large Asian markets such as and due to a dearth of local content and regulatory hurdles.

Netflix in April forecast U.S. and international subscription growth for the second quarter that was weaker than analyst estimates, underscoring its need to expand.

"The weakest point for Netflix, people say, is the local content, but that's because we need time to learn not just the market and but about what and how Korean people watch," Sarandos told reporters in response to a question about the firm's strategy in South Korea.

Netflix is looking at various investment opportunities in to improve its offerings, he said without elaborating.

(Reporting by Nataly Pak; Writing by Se Young Lee; Editing by Christopher Cushing)

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